Freelance Web Design (since 2000)

in Cape Town..., of course!

Modern Style

Down Memory Lane

Web design, in terms of style, over the past 15 years had been most exciting for us. Although there were internationally accepted guidelines, the technology was so "simple" that it left web designers with very little to work with. Features that were state of the art and sought after back then will get us fired very quickly, today. Here are some of those:

...and many more annoying little thingies!

Frequent changes in Style

Over the years, accepted style features have changed every 2 to 3 years. These changes usually followed new browser developments. Some trends remained with us until now, while many were just fads that only remain on old and un-updated sites.

Due to vast technological leaps in recent years, there are many "cool" style features on the web today. Unable to cover them all, we will touch on only a few of those styles that seems to be preferred globally now. The list was taken from Patrick McNeil's Mobile Web Designer's Idea Book. The writing is original for this site.

Super Clean

As the name indicates, such sites are not scared of 'blank spaces", make use of carefully selected and prepared images to tell the story, and use short, concise, ordinary text paragraphs to a limited extent. Navigation is quick and easy, and each site displays perfectly on every device it is viewed on.

Flat Pixel

The most popular example of a sort of flat pixel design is the "Start" screen of the Windows 8 operating system. Instead of putting in the effort of creating "3D-like" buttons like some years before, the flat pixel design uses single-color (often basic pastel-color) squares and rectangles, with simple images (icons), conveying the message.


As opposed to the two styles above, some owners prefer something more. Apart from conveying the central message of the site as well as some supportive information, they want to add decoration. These decorations may include fancy backgrounds and texture, decorative fonts and borders. A possible downside to decorative sites, is the extra work it takes to make these sites really responsive. When viewed on a small screen like a smartphone, addistional decorations takes up a lot more space and download time/cost.


The name possibly says it all. When in doubt about what style to use, minimalism is usually the answer. Although "content is king" in web design, a cluttered page packed with text and pictures, is no longer as popular as it used to be. Especially when viewed on smaller screens, the minimalistic site comes into its own.

Concluding, as said earlier, these are not the Alpha and Omega for Web Design style, but it gives an idea of what is currently trending. We, at Go-4-Internet will however guarantee your satisfaction with the final product.

Recent Works

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